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Hello, I’m Cherie, founder of Awfully Hot. My team and I are global travelers and we have spent most of our time in New York, Paris, London, Hong Kong, Bangkok, Shanghai, Beijing and Taipei. We are very fortunate to have worked with some of the world’s top designers, brands and supply chains, including the Karl Lagerfeld! “Awfully Hot” is our new adventure.

With over 25 years of luxury brand management experience and an extensive network, we curate from cool emerging brands, designers and qualified production studios; not only to support them, but also to provide you with a trendy #funsmartchic diverse seasonal style.

We have also checked to ensure that all our partners have qualifying material certification, are eco-friendly and operate ethical working environments. At Awfully Hot, affordable fashion doesn’t mean a compromise on quality.

We proudly offer excellent quality materials, such as cotton, wool, silk, leather and silver directly from the best production studios in the world. 

Smiling is always in fashion, just like our mantra #FunSmartChic. Let’s make your wardrobe a new crazy, fun adventure and put an #awfullybigsmile on your face.

#AwfullySmartChoice    #NewCrazy